Much like the branded merchandise of Harrods, Fortnum & Mason, Saks and their ilk, the Parisian Department Stores of the early-mid 20th century created their own wares, but placed much emphasis on the design element. This began with Printemps creating the "Primavera" line, as early as 1912 and was followed in 1922 by Galeries Lafayette under the direction of Maurice Dufrene with "La Maitrise". Paul Follot was artistic director for the Bonne Marche "Pomona" line and even Les Magazins du Louvre got in on the act with the "Studium" brand. Homewares were commissioned from some of the best designers of the day and no expense spared on the quality of production. Items can still be found today, especially desirable are the ceramics for Primavera which were terrifically avant-garde. On the site at the moment is a striking fine quality Limoges enamel style plate by La Maitrise, with an artists signature and abstract pattern.
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